SERVICES
Our Services
A full capability stack — from strategy and media buying to influencer partnerships, cross-border campaigns and cultural content — designed to connect your brand with China and Asia-Pacific audiences.
Services Overview
01 Strategy
China Market Strategy
Entering China demands more than ambition — it requires a clear, locally informed strategy. We assess your brand's readiness, map the competitive landscape, identify the right platforms and partners, and build a phased go-to-market plan grounded in real market intelligence.
Market Entry Assessment
Competitive landscape analysis, regulatory review, and readiness evaluation tailored to your category and objectives.
Platform & Channel Strategy
Selecting the right combination of platforms — WeChat, Tmall, Douyin, Xiaohongshu — based on audience behaviour and category dynamics.
Go-to-Market Planning
Phased launch roadmaps with clear milestones, budget allocation, and KPI frameworks to measure progress.
Partnership & Distribution
Identifying and vetting local partners, distributors, and ecosystem players who accelerate market access.
02 Media
Media Strategy & Buying
China's media ecosystem is vast, fragmented, and evolving daily. We plan and execute media strategies that cut through complexity — securing premium placements, optimising spend across platforms, and delivering measurable outcomes through data-driven buying.
Media Planning & Buying
Strategic media plans spanning Douyin, WeChat, Weibo, Baidu, Xiaohongshu, Bilibili, and programmatic networks.
Performance Marketing
ROI-focused campaigns with real-time optimisation, A/B testing, and attribution modelling across paid channels.
Search & SEO (Baidu/Sogou)
Chinese search engine optimisation and paid search management for visibility where consumers start their journey.
Programmatic & Display
Audience-targeted display campaigns across China's DSP ecosystem, including retargeting and lookalike expansion.
03 Influencer
KOL & Influencer Marketing
Influence drives purchasing decisions across China's social platforms. We identify, vet, and manage KOL and KOC partnerships that deliver authentic engagement — from mega-influencers to niche micro-creators — across Douyin, Xiaohongshu, Weibo, and livestream commerce.
KOL Identification & Vetting
Data-driven selection of influencers matched to your brand values, audience demographics, and campaign objectives.
Campaign Management
End-to-end management of influencer campaigns — briefing, content approval, posting schedules, and performance tracking.
Livestream Commerce
Planning and executing livestream selling events on Douyin, Taobao Live, and Kuaishou with proven hosts and conversion strategies.
KOC & Community Seeding
Building grassroots advocacy through micro-influencers and key opinion consumers who drive organic word-of-mouth.
04 Cross-Border
Cross-Border Campaigns
Scaling beyond a single market requires coordinated execution across borders, platforms, and cultures. We design and manage multi-market campaigns that maintain brand consistency while adapting creative, messaging, and media plans for each local audience.
Multi-Market Campaign Design
Unified campaign frameworks that flex across China, Hong Kong, Southeast Asia, and global markets.
Cross-Border E-Commerce
Strategy and execution for Tmall Global, JD Worldwide, and emerging cross-border platforms connecting international brands to Chinese consumers.
Regulatory & Compliance
Navigating advertising regulations, data privacy requirements, and platform policies across multiple jurisdictions.
Integrated Reporting
Consolidated performance dashboards that unify metrics across markets, platforms, and campaign phases.
05 Content
Cultural & Content Strategy
Content that resonates in China goes beyond translation — it requires cultural fluency. We develop content strategies rooted in local insights, creating narratives that feel native to each platform and audience while preserving your global brand identity.
Content Localisation
Culturally adapted copy, visuals, and video content that feels native — not translated — across every touchpoint.
Social Content Production
Platform-specific content creation for WeChat articles, Douyin short-form video, Xiaohongshu posts, and Weibo engagement.
Brand Storytelling
Long-form narratives, brand films, and editorial content that build emotional connection with Chinese audiences.
Cultural Consultancy
Ongoing cultural intelligence — festival calendars, trend monitoring, sensitivity reviews, and opportunity mapping.
Regional Coverage
Markets We Serve
Mainland China — The Core Market
Navigate the world's most dynamic digital ecosystem. From WeChat and Weibo to Douyin and Xiaohongshu, we manage media planning, KOL activations, and cross-platform campaigns that resonate with Chinese consumers. Our local partnerships and regulatory expertise ensure compliant, effective market entry and growth.
Hong Kong — The Gateway
As a bilingual, culturally hybrid market, Hong Kong serves as the ideal testing ground for Asia-Pacific campaigns. We leverage our deep local roots to connect brands with Hong Kong's affluent, trend-forward consumers through targeted media buys, influencer collaborations, and localised content strategies.
Southeast Asia — Scaling Regionally
Extend your reach across Southeast Asia's diverse, high-growth markets. We adapt campaigns for local platforms and cultural nuances across Singapore, Thailand, Vietnam, Malaysia, Indonesia, and the Philippines — coordinating multi-market launches with consistent brand messaging and locally relevant creative.
Global — Connecting East & West
Bridge the gap between international brand identity and local market relevance. We help global brands translate their positioning for Chinese and Asian audiences, while enabling Chinese brands to expand internationally — managing cross-cultural messaging, media strategy, and campaign execution across time zones.
Cultural & Content
Content That Connects
Brand Storytelling
We craft narratives that translate your brand's identity into culturally resonant stories. From origin myths to value propositions, every message is shaped for local sensibilities without losing global brand equity.
Campaign Localisation
True localisation goes beyond translation. We adapt creative concepts, visual language, humour, and cultural references so campaigns feel native — not imported. Every tagline, visual, and call-to-action is tested for local impact.
Social Content Strategy
Each platform has its own content culture. We design bespoke content strategies for WeChat, Douyin, Xiaohongshu, Weibo, and beyond — matching format, tone, posting cadence, and engagement tactics to where your audience lives.
Cultural Advisory
Avoid missteps and seize cultural moments. Our advisory service provides ongoing cultural intelligence — from festival calendars and trending topics to sensitivity reviews and opportunity mapping — keeping your brand relevant and respectful.
Ready to Reach Asia?
Whether you need a full market entry strategy or targeted campaign execution, our team is ready to build your roadmap.
Start a Conversationinfo@channelone.hk · Hong Kong