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INSIGHTS

Insights

Expert analysis, practical guides, and strategic thinking on navigating China's complex and fast-moving marketing landscape.

Understanding China's Digital Platforms
DIGITAL PLATFORMS

Understanding China's Digital Platforms: A Guide for International Brands

The platforms that dominate China's digital landscape bear little resemblance to their Western counterparts. From WeChat's super-app ecosystem to Douyin's algorithm-driven discovery, here's what international marketers need to know to build an effective presence.

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COMMERCE

The Rise of Livestream Commerce

6 min read

Livestream selling generated over $500 billion in China last year. We break down what drives the phenomenon and how brands can participate.
KOL MARKETING

KOL Marketing: Beyond Follower Count

7 min read

Choosing the right Key Opinion Leader requires more than audience size. We explore the metrics that actually predict campaign success.
CULTURE

Cultural Marketing: What Brands Get Wrong

5 min read

Well-intentioned cultural campaigns can backfire spectacularly. Here are the common pitfalls and how to avoid them.
DIGITAL PLATFORMS

WeChat for Brands: Beyond the Official Account

6 min read

WeChat Mini Programs, Channels, and enterprise features offer brands far more than a social media presence.
COMMERCE

Cross-Border E-Commerce

5 min read

Navigating regulations, logistics, and consumer expectations in China's cross-border e-commerce ecosystem.